Questionnaire Feedback Analysis

After receiving our Questionnaire Feedback we noticed that the majority of people that filled out our questionnaire were aged between 11-20 years old. Looking closely at the feedback and seeing that lots of people within that age group had access to the Sky Sports channels, also seeing that many would watch a documentary regarding stadiums we came to the conclusion that we should change our target audience from 15-65 to 11-50 years old. Although the age gap has now decreased it gives us the chance to access a variety of audiences, with the previous target audience focusing merely on late teenagers to adults. With the new target audience we aim towards all teenagers who we feel would be interested in watching our documentary, but we also do aim towards adults as well but in my opinion there is no point aiming towards an older target audience as the feedback we got did not come from that age range.